Rachel Forcella is one of my most favourite people I follow on Instagram and when I reached out to her to do an interview for The Wonder – well I was over the moon!
In this interview, Rachel tells me about her journey, shares advice, both personal and business as well as shares on of The Wonder values of empowering women!
I’m Rachel Forcella, and I’m a Content Strategist. I work with female entrepreneurs to uncover their message, reveal their voice and empower them to create content that helps them to build profitable businesses. I believe that the world will be a better place with more financially independent women in it, and it’s my mission to help women achieve this!
Tell us about you, your career and your goals?
On the face of it, I’ve had quite a varied career to date. However, if I look back and join the dots, it all completely makes sense!
I fell in love with writing at school, and I went to university to study English Language & Linguistic Science so I could become a journalist (I wrote for my high school, college, university and local newspapers), but by the time I graduated I wasn’t sure that it was for me.
I got myself an admin job and immediately re-enrolled at night school to train as a holistic and beauty therapist. After I qualified, I launched my beauty & lifestyle company which covered a 3-county area in England, and I had a team of therapists, coaches and Pilates instructors working for me. It was a lot of fun, but ultimately my business model wasn’t quite right, so I decided to close the business and move on.
However, the business experience I gained directly led me to getting a role in the business banking department for a high-street bank, where I spent 7 years working with hundreds of small and medium-sized businesses.
I absolutely loved this job (it ticked the ‘business’ box of my interests), but it wasn’t at all creative. To give myself a creative outlet, I launched a personal lifestyle blog which I wrote for in my spare time.
When I was made redundant from the bank, a contact from my beauty business days got in touch to say that she loved my blog, and if I was available, could I write for her business (a PR agency).
I said yes, and I also started to write for her clients. My business has grown organically since! I niched into the female entrepreneur space two and a half years ago, and I haven’t looked back since!
What has been the biggest career challenge?
My biggest challenge has always been myself. My confidence levels, but mainly allowing myself to be completely ‘me’ in my business. I always used to think that I wasn’t old enough/thin enough/tall enough or that I was too blonde or ‘cute’ to be taken seriously. It turns out that the only person that needed to take me seriously was me! I also realised that your clients don’t care about any of that – they only care about how you can help them and how well you do your job.
What has been your career highlight?
I don’t think I’ve had it yet – I always believe that the best is yet to come!
What good advice would you give to our Network? (Personal or business)
My personal advice is to ’not give up’.
This sounds like such obvious and boring advice, but honestly, I’ve discovered that perseverance is the most valuable asset a person can have when it comes to building and growing a business, charity or movement. All the little things that you do day in, day out, may seem boring and monotonous, and it may not feel as if you’re getting anywhere, but if you stick at it you’ll be able to look back and see exactly how far you’ve come in the past weeks, months and years. Success doesn’t happen overnight.
My business advice (from a content strategy point of view) is to ‘show up’.
Your audience – who are your potential clients – want to get to know you. They need to understand who you are, what you do, and how you can help them. They also want to understand your values, so they know if you’re the right coach/personal trainer/photographer etc. for them.
You have to build trust – and you do this by showing up regularly and consistently and sharing valuable insight with them. That’s the key to successful content!
The other key to creating successful content is confidence, and knowing what your core message is will help you gain confidence in this area.
Uncovering this message will give you clarity on who you serve in your business, how to serve them, and how to create content to attract them.
But defining – and refining- your message can take a little work.
I’ve created a free quiz to help you define your Feminine Foundation Archetype™ as a starting point. If you’re feeling a little lost, it will guide you in the right direction. If you already have a good idea of what your core message is, it’ll help to clarify that for you.
Take the quiz here.
Thank you Rachel for taking the time to complete The Wonder Blog Questions, as well as the advice ‘don’t give up!’
To get in touch see below links to her socials.