Digital business marketing, exploring the 5 P’s

Marketing 5 P's You've decided to digitalise your business but how can you 'market' your brand? Typically, there are 5 P’s to a Marking Plan which are Product, Place, Price, Promotion and Packaging.  As part of the The Wonder Consulting, I explore the 5 P's explaining what they mean and how they can influence the positioning…

Self-employed continuity, ways to adapt and digitalise your business model

With the call for self-isolation and social distancing sweeping the nation (and the entire world) due to Coronavirus/Covid-19, corporations invoke a work from home policy to ensure business as (un)usual can carry on. But what about the self-employed, entrepreneurial communities? From Coaches to Personal Trainers, Gardeners to Builders - the working from home concept is…

International Women’s Day 2020, a call and campaign for equality

International Women's Day is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating women's equality. International Women's Day (IWD) has occurred for well over a century, with the first IWD gathering in 1911 supported by over a million people. Today, IWD belongs…