Digital business marketing, exploring the 5 P’s

Marketing 5 P's You've decided to digitalise your business but how can you 'market' your brand? Typically, there are 5 P’s to a Marking Plan which are Product, Place, Price, Promotion and Packaging.  As part of the The Wonder Consulting, I explore the 5 P's explaining what they mean and how they can influence the positioning…

People evolve thus people can change

People evolve thus people can change. We have a personality foundation which starts to develop the day we are born. Our environments, education, childhood, peer groups as well as our hobbies, shape the human being that we are today. The Psychology Today wrote: "Can we change people? It depends what we mean by change. First,…

Cover Letters: here’s how

The purpose of a cover letter is to give you an opportunity to sell yourself to the recruiter and/or hiring manager, you can highlight your key skills and explain in detail why you are applying for the job. It is also best practice to send a tailored letter per application as it shows dedication, ambition…