Why social media content and engagement can aid your brand

Social Media isn’t necessarily about selling something like your services or products although fundamentally, that is probably your end goal. Companies whether large or small also use social media to inform, engage and entertain their followers building and growing an online community. The truth is,  people are social animals. A company that can build on…

Digital business marketing, exploring the 5 P’s

Marketing 5 P's You've decided to digitalise your business but how can you 'market' your brand? Typically, there are 5 P’s to a Marking Plan which are Product, Place, Price, Promotion and Packaging.  As part of the The Wonder Consulting, I explore the 5 P's explaining what they mean and how they can influence the positioning…

An interview with the Career Climber – Lucy Jennens

The Wonder would like to introduce Lucy J! A go-getting girly girl working for the Worlds Best Department Store 2019 - Selfridges! (Read more about that here: https://www.retailgazette.co.uk/blog/2018/05/selfridges-reclaims-best-department-store-world-title/ ) She recently won Selfridges Extraordinary People Award for adhering and representing one of the core values - 'we lead and inspire' ... I had the opportunity…